I'd be lying if I said the iPhone isn't a great phone (and that Apple isn't a quality company). I just can't stand the popularity of anything Apple, and how their fans are so devoted to their products it's practically a cult. That combined with being locked into Apple's OS, Apple's products, Apple-approved apps etc... open-source Android is much more my style. Plus the iPhones are known for being easy to break (drop it once on a hard surface, you're probably screwed) so you pretty much need a durable case to make it worth having.